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CoinShares manager: “If you don’t have Bitcoin, you can be fired”

Danny Masters, president of CoinShares and former JP Morgan commodity investor Danny Masters, told CNBC that the finance environment has come to a point where portfolio investors are more risky than not investing in Bitcoin.

In an interview with Power Lunch, the head of the digital asset management company stated that asset managers working in Corporate companies had seen it risky in the past to invest in Bitcoin. However, Masters said as a portfolio manager, seeing Bitcoin as risky in the Enterprise portfolio has evolved from not holding Bitcoin to being seen as risky, and that is a truly surprising development.

CNBC host Kelly Evans summed up the statement as follows:

“NOW IF YOU HAVE BITCOIN, YOU WILL NOT BE FIRED, BUT IF YOU DO NOT, YOU CAN BE FIRED.”

Masters believes that the perception that Bitcoin is an extremely volatile asset is mitigated by “volatility much more than people of other asset classes expect.”

The chairman of CoinShares suggested that Bitcoin escaped the negative perception among major investors, and citing companies such as Square, MicroStrategy and PayPal as examples, The discussion is no longer whether companies will invest in digital assets, but when and how much.

These companies are outpacing the rest of the market by investing in Bitcoin.

Masters said in October that the Bitcoin price showed strength, unaffected by charges against the executives of the giant derivatives exchange BitMEX, and that if this happened in the past, the price would drop.

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